Ways How to Grow Your Business through Social Media Marketing
The rapid growth of social media platforms in the last two decades has been well documented making life to be inconvenient without Facebook, WhatsApp, and Twitter. The uses of social media have changed the way people interact and communicate with each other. For example, instead of sending out wedding invitations with photos through the mail, people can now just do it online. This is not only applicable to family and friends conversations but also for businesses looking to discover the social media value and its application to the marketing operations.
Today more than 80 percent of small enterprise owners are using Instagram, Twitter, Facebook, Pinterest, and LinkedIn to expand their businesses. In case you have not embraced the use of social media it’s better you know that change is inevitable.
Below are the six reasons why you should use social media to market your business.
- It reaches all demographics.
Social media defies gender and age barriers. According to the Pew Research Center study, more than 65 percent of adults in the United States are using social media networks. Today it doesn’t matter how old or young your target audience is, there is a higher chance that most of them are using this social media platforms.
- Social media in gathering information
Social media helps people get information about your business. Apart from the exposure, it gives you the opportunity to interact more with your potential customers. Your connections, followers, and fans are persons who know your company, are your past or current customers and will refer their friends to your business.
- Social media is economical
Enjoy low advertising cost as single social media post can reach a wide range of potential clients. Compared to traditional advertising, social media advertising is cheaper, so you can increase your audience, spend less money to reach more people and grow your company.
- Social media enhances customer relation
You can get more information about your audience, their tastes and collect feedbacks. You can know your customers better through the asking of questions, sharing their ideas and thoughts. You can give an instant response without much worry whether the customer will see the reaction.
- Increase Brand Recognition
Every opportunity your business has to increase your visibility and syndicate your content is of great value. You can apply social media network to create awareness about your products. This makes it easier and accessible for new clients and makes you more recognizable and familiar to the existing market. For example, frequent social media users could get information about your sassiness for the first time after seeing it in a newsfeed or become acquainted with your products after seeing them on multiple networks.
- Social media networks are everywhere
Today it is estimated that more than half of all the United State are smartphone users and most of the organizations offers mobile-friendly experience. Mobile activities offer huge benefits to small and medium sized enterprises. Social media networks allow people to access different sites all over the world. Most of these users use social medial to search products, services, businesses and connect with brand.
The more reactant you are in embracing social media marketing, the more you reduce your business profits. When done right, social media marketing can lead to more conversions, more traffic, and more customers.